Growing Trend For Custom-Built Exhibition Stands Boosts Business
A growing trend for custom-built exhibition stands with the wow factor has boosted business at a contracting, manufacturing and shopfitting firm based in the North of England.
Bradford-based PEC has seen an increase in the number of contracts carried out for customers who are investing more of their marketing budget to create impressive stands at international trade and consumer exhibitions.
Managing director Sohan Panesar said: “We’ve seen a real increase in the number of enquiries from companies wanting to take their products to exhibitions and make a splash with a booth which can help them stand out from the crowd.
“Companies are turning to specialist contractors to build something really distinctive, rather than customise the pop up or banner stands which have become the norm in recent times. There seems to have been a real shift towards investment in a quality stand that has been designed and built by a team of specialists, and the impact this can have on a company’s image.”
PEC works with marketing teams to ensure the exhibition stands they design and build represent the brand and its products to maximum effect.
PEC worked with marketing communications agency Momentum UK on electronics and entertainment giant Sony’s stand at the Mobile World Congress exhibition in Barcelona. Sony launched its first ever smart phone range at the show so wanted a suitably impressive stand to showcase its newest gadgets.
PEC built bespoke units at its Bradford joinery workshop and a team travelled to Barcelona to build and then dismantle the stand.
Momentum Project Manager, Daniel Codd said: “The support and professionalism displayed by PEC under very challenging circumstances was first rate. They continually went above and beyond to ensure everything was executed to the highest standards.”
Recent work also includes projects for Leeds-based Range Rover tuner Overfinch’s Goodwood Festival of Speed stand, where it launched three new models. PEC worked with MAC Cost Consulting on the stand for Overfinch, and Senior Project Manager Rachel Groves of MAC Cost Consulting said: “It was a challenging project to turn around in the timescales available and PEC delivered in all aspects. The result was a high quality project delivered to both budget and programme, which the client (Overfinch) was delighted with.”
In the last quarter of 2012, PEC built a stand for luxury bathroom retailer C P Hart at the Independent Hotel 12 exhibition,the UK’s first trade exhibition for the independent, luxury and boutique hotel sector.
CP Hart Head of Projects for Hotels, Ian Dutch said: “It was our first event dedicated to the Contracts Division of the business, and we were targeting hotel owners and the architects, interior designers and developers who specify hotel projects. It was essential, therefore, that the design of the stand was outstanding and the fit and finish exceptional. We worked very closely with PEC on design and construction, and the result has proved very successful for CP Hart, generating many leads and directly resulting in a number of significant orders.”